Description
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SWITCH™ is a clean-label confectionery company that specializes in zero-sugar, blood-sugar-friendly treats. Formerly known as Scrummy Sweets, the brand was founded by a grandmother and health enthusiast who sought to create a gummy bear that her grandchildren could enjoy without the negative effects of sugar or artificial ingredients.
The company is widely recognized for its "Zero BS" (Bad Stuff) philosophy, catering to the Keto, diabetic, and health-conscious communities.
Key Highlights:
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The "Zero Impact" Formula: Unlike many sugar-free brands that use sugar alcohols (like Maltitol or Erythritol) which can cause digestive upset or glucose spikes, SWITCH uses a proprietary blend of Allulose and Monk Fruit. These are natural, zero-glycemic sweeteners that provide a traditional sugar taste and texture without the metabolic impact.
- Product Lineup:
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Gummy Bears: Their flagship product, available in six fruit flavors (Green Apple, Orange, Strawberry, Watermelon, Wild Berry, and Key Lime).
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Hand-Crafted Caramels: Available in varieties such as Classic, Salted, Coffee, and Coconut. These are hand-made in small batches to maintain a gourmet texture.
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Pancake Syrup: A newer addition to their line that focuses on a "zero-glycemic" breakfast experience.
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Commitment to Purity: The brand strictly avoids "Bad Stuff," meaning their products contain:
- No Artificial Colors or Flavors (they use plant-based colors like fruit and vegetable juices).
- No Seed Oils or Hydrogenated Fats.
- No GMOs or Glyphosate.
- No Sugar Alcohols.
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Ketogenic Certified: To ensure they meet the needs of the metabolic health community, their products undergo independent testing to confirm they do not kick users out of ketosis or spike blood sugar levels.
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Allergy-Friendly: All sweets are manufactured in the USA in an allergy-free facility, making them a safer choice for schools and families with sensitivities.
